Dealer Solutions

Exposure to millions of car shoppers on

Present your inventory and showcase your dealership to buyers as they actively determine what to buy and whom to buy from.

  • Market Your Inventory

    Get your inventory in front of actively-engaged shoppers as they begin their car buying process

    • Tremendous Reach:
      Nearly 50% of all new car shoppers are using KBB.com1
    • Actively In-Market:
      Over 60% of users are planning on buying within the next 60 days2
    • Over 290 million vehicle values were generated on in 20133

    Display your inventory quickly and easily on

    1 2013 Automotive Buyer Influence Study, R.L. Polk & Co.
    2 Kelley Blue Book Combined User Study, 2013
    3 Omniture site data for from Sept 2012 – August 2013
  • Enhance Your Dealership's Brand
    • Enhance your image/ Promote your dealership to millions of users
    • Create top of mind awareness for your dealership
    • Over 18 million unique visitors every month4
    • is the most used third-party site among new car shoppers5
    4 Omniture data for desktop and mobile average monthly visitors from Jan 2014 through Mar 2014
    5 2013 Automotive Buyer Influence Study, R.L. Polk & Co.
  • Vehicle Valuation & Management Tools
    • Provide your customers with easy access to the most trusted values in the industry
    • Access Kelley Blue Book® Values for both new and used vehicles quickly and easily
    • Keep your customers on your site while providing access to Kelley Blue Book® Values at the same time
    • Both online and mobile access to our values
    • Vehicle valuation tools to effectively manage your inventory

Vehicle Values

Find out how is providing enhanced vehicle valuations that provide the most objective, frequently updated, market-driven, and reliable new and used car prices.


Our audience is actively in-market, with over 60% planning to buy within 60 days. Over half of all new and used vehicle buyers visit, with over 80 million trade-in reports generated in 2013. Connect and maximize your exposure with this highly-engaged audience you can’t reach anywhere else.