API (Custom Ad Templates)

How It Works

Leverage trusted and reputable content from KBB to power and enrich ads for advertisers with custom templates leveraging KBB data points.

Available Content Data Points: 5 Year Cost to Own, Vehicle Specifications, Fair Purchase Price & MSRP, Consumer Ratings, Expert Ratings & Reviews

Due to insufficient content, API is not available for new vehicle launches


Ad Size 728x90, 300x250, 300x600, 472x250, 540x250, 970x250
Ad Serving First Party
Advertising Opportunity National
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Custom, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Targeting, Awareness, Conquest, Cross-Platform, Data
Program Goals Awareness, Consideration, Contextual, Integrated, Lower-Funnel, Upper-Funnel
Availability 2020, 2019

Adaptive Responsive Solution