Home > Advertising Opportunities > Auto-Related > Audience Extension + Facebook, Instagram, YouTube

Audience Extension + Facebook, Instagram, YouTube

Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.

How It Works

Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

  • the Facebook platform, including Instagram
  • YouTube

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

  • Intenders
  • Make & Model
  • Trade-In
  • Competitors
  • Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

DemographicsAge, gender and spoken language

LocationWhere the user lives or current location

ConnectionsUsers who like certain pages and their friends

BehaviorsFind customers based on the things they do on and offline

InterestsChoose from hundreds of categories like movies, sports and shopping

The following sizes apply:

  • Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
  • Tablet: 160×600, 300×250, 728×90
  • Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
  • Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)

Details

Ad Size Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
Tablet: 160×600, 300×250, 728×90
Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)
Ad Serving Third Party
First Party
Advertising Opportunity Auto-Related, Local Reseller, Motorcycle, National, Regional
Audience Auto Shoppers (All Intents), In-Market Auto Shoppers (All Intents)
Ad Type Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension
Program Goals Audience Extension, Awareness, Consideration
Availability 2020, 2019

Ad Specs

Last updated: September 17, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: September 17, 2019
  Audience Extension
Also Known As COX Automotive Media Group Offsite
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Offsite
Supersection Offsite
SKU none
Platform Cross-devices
Advertiser National
Pages

Offsite

Segments Audience Intenders Offsite (multiple options)
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 728x90
  • 728x1024
  • 160x600
  • 300x600
  • 320x480
  • 320x420
  • 480x320
  • 320x50
  • 16:9 aspect ratio, 15-30 secs, MP4 preferred

No advertiser priority order.

Lead Time 10 business days
Ad Book Product Name
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A