Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.
Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
Tablet: 160×600, 300×250, 728×90
Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)
|Advertising Opportunity||Auto-Related, Local Reseller, Motorcycle, National, Regional|
|Audience||Auto Shoppers (All Intents), In-Market Auto Shoppers (All Intents)|
|Ad Type||Standard IAB, Standard Mobile MMA|
|Platform||Cross-devices, Desktop, includes Tablet, Mobile, Tablet|
|Marketing Objectives||Audience Extension|
|Program Goals||Audience Extension, Audience Targeting, Awareness, Consideration|
Adaptive Responsive Solution