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Audience Extension + Facebook, Instagram, YouTube

Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.

How It Works

Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

  • the Facebook platform, including Instagram
  • YouTube

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

  • Intenders
  • Make & Model
  • Trade-In
  • Competitors
  • Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

DemographicsAge, gender and spoken language

LocationWhere the user lives or current location

ConnectionsUsers who like certain pages and their friends

BehaviorsFind customers based on the things they do on and offline

InterestsChoose from hundreds of categories like movies, sports and shopping

The following sizes apply:

  • Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
  • Tablet: 160×600, 300×250, 728×90
  • Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
  • Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)

Details

Ad Size Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
Tablet: 160×600, 300×250, 728×90
Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)
Ad Serving Third Party
First Party
Advertising Opportunity Auto-Related, Local Reseller, Motorcycle, National, Regional
Audience Auto Shoppers (All Intents), In-Market Auto Shoppers (All Intents)
Ad Type Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension
Program Goals Audience Extension, Audience Targeting, Awareness, Consideration
Availability 2020

Adaptive Responsive Solution