Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go on KBB
Ad Size: 300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240
Ad Serving: Third Party
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience targeting is available in IAB universal ad sizes at this time.