Audience Targeting

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go on KBB

How It Works

Users visit and are categorized into audience segments based on their interests, which are determined by their previous content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Audience targeting is available in IAB universal ad sizes at this time.


Ad Size 300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240
Ad Serving Third Party
Advertising Opportunity Auto-Related
Audience Auto Shoppers (All Intents), Cars For Sale, New Car Auto Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration
Program Goals Conquesting, Lower-Funnel, Segment
Availability 2020, 2019