Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go on KBB
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience targeting is available in IAB universal ad sizes at this time.
|Ad Size||300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240|
|Ad Serving||Third Party|
|Audience||Auto Shoppers (All Intents), Cars For Sale, New Car Auto Shoppers, Owners, Used Car Shoppers|
|Ad Type||Display, Standard IAB, Standard Mobile MMA|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Awareness, Consideration|
|Program Goals||Conquesting, Lower-Funnel, Segment|