Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB and beyond
Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests, when we find them on KBB pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience targeting is available in IAB universal ad sizes at this time. Smartphone audience targeting is included.
|Ad Size||300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240|
|Ad Serving||Third Party|
|Audience||Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale|
|Ad Type||Display, Standard IAB, Standard Mobile MMA|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Awareness, Consideration, Lower-Funnel Activities|
|Program Goals||BT, Retargeting, Segment|
Reference individual ad product rules for these ad slots:
2020 Audience Targeting/Personalized Shopper Profiles & Run of Business Rules Details
2019 Audience Targeting/Personalized Shopper Profiles & Run of Business Rules Details
Impacts both brands, Autotrader and KBB
When Purchased in Upfront w/ Packages
After Upfront Remaining Package Inventory
When Purchased a la Carte
|Audience Targeting Desktop/Tablet IAB, Mobile MMA|
|Also Known As||BT Onsite, Smartphone BT, Mobile Behavioral Targeting, Mobile BT, BT Toolbar|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
All available pages
|Segments||Custom segments available|
Standard, Non-exclusive: less than 100% of available impressions
The following sizes apply:
5 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
|Block List Applies?||Yes|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||Yes|