Audience Targeting

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB and beyond

How It Works

Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests, when we find them on KBB pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Audience targeting is available in IAB universal ad sizes at this time. Smartphone audience targeting is included.


Ad Size 300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240
Ad Serving Third Party
Advertising Opportunity Motorcycle
Audience Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, Lower-Funnel Activities
Program Goals BT, Retargeting, Segment
Availability 2020, 2019