Audience Targeting

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB

How It Works

Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB pages or sites with available ad impressions

Advertisers purchase the ad impressions segmented by behavior (not the data)

Audience targeting is available in IAB universal ad sizes at this time


Ad Size 728x90, 300x250
Ad Serving Third Party
Advertising Opportunity Local Reseller
Audience Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale
Ad Type Display
Platform Desktop, Tablet
Marketing Objectives Awareness, Consideration
Program Goals Conquest, Lower-Funnel, Segment
Availability 2020, 2019