Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB
Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
|Ad Size||160x600, 300x250, 728x90 (impressions rolled up across sizes)|
|Ad Serving||Third Party|
|Audience||Auto Shoppers (All Intents)|
|Ad Type||Display, Standard IAB|
|Marketing Objectives||Awareness, Consideration|
|Program Goals||BT, Conquesting, Custom Segments, Retargeting|