Audience Targeting

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB

How It Works

Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Audience Targeting is available in IAB universal ad sizes at this time.


Ad Size 160x600, 300x250, 728x90 (impressions rolled up across sizes)
Ad Serving Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents)
Ad Type Display, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Awareness, Consideration
Program Goals BT, Conquesting, Custom Segments, Retargeting
Availability 2020, 2019