Create a “wow” factor with customized rich-media animations
The Billboard ad unit is an attention-getting unit creates a “wow” factor with customized rich-media animations.
The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded until the user closes it, if they choose to do so. Billboard: 970×250 expanded; 970×90 or 970×66 collapsed.
This large canvas commands full attention while captivating and engaging the consumer with your brand message.
Note: Billboard does not serve on the homepage. For homepage, the ad solutions will be the Homepage Hero.
Ad Size: 970×250
Homepage – 1 week (Wed-Tues)
Owners Homepage – half-month, 1st – 15th or 16th to month-end
|Also Known As||Leaderboard enhancement|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
Model vehicle detail pages (VDPs)
Sponsorship, Exclusive: 100% of impressions
The following sizes apply:
10 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
|Block List Applies?||Yes|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||Yes|