Create a “wow” factor with customized rich-media animations

How It Works

The Billboard ad unit is an attention-getting unit creates a “wow” factor with customized rich-media animations.

The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded until the user closes it, if they choose to do so. Billboard: 970×250 expanded; 970×90 or 970×66 collapsed.

This large canvas commands full attention while captivating and engaging the consumer with your brand message.

Note: Billboard does not serve on the homepage. For homepage, the ad solutions will be the Homepage Hero.


Ad Size 970x250 (collapsed to 970x66 or 970x90)
Ad Serving Third Party
Advertising Opportunity National
Audience In-market Auto Shoppers - New Car
Ad Type Custom
Platform Desktop, Tablet
Marketing Objectives Broad Reach
Program Goals Awareness, High-Impact
Availability 2019

Ad Specs

Last updated: November 15, 2018

Segments apply to Toolbar New Car Segment Shoppers

Ad Specs

View the Ad Specs Directory ›

Business Rules

Last updated: November 15, 2018

Ad Size: 970×250

Homepage – 1 week (Wed-Tues)
Owners Homepage – half-month, 1st – 15th or 16th to month-end

Also Known As Leaderboard enhancement
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Lower Funnel
Supersection Used
SKU 865
Platform Desktop
Advertiser National

Model vehicle detail pages (VDPs)

Owners Homepage

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 970x250
  • 970x250 (collapsed sizes 970x66 or 970x90)
Lead Time 10 business days
Ad Book Product Name
  • KBB | Other | Custom Compare | Landing Page | Upgrade – Billboard | (970×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard Companion (728×90)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes