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Certified Pre-Owned (CPO) Sponsorship Package

Consumers aware of auto shoppers are willing to pay a premium on certified vehicles

How It Works

Combination of high-impact presence on key entry pages, real inventory listings, and audience targeting

Certified Pre-Owned (CPO) Sponsorship includes these national buy pages/placements:

  • Certified Pre-Owned (CPO) Homepage:
    • Leaderboard, 728×90
    • Medium Rectangle, 300×250
  • Used Car Homepage:
    • Leaderboard, 728×90
    • Medium Rectangle, 300×250
    • Wallpaper, 650×250 per panel
  • Used Car Model:
    • Shopping Tools Module/Smartphone Consideration Module, 472×250, 300×250
    • Featured Content Tab, 120×240
    • Leaderboard, 728×90
    • Medium Rectangle, 300×250
    • Toolbar, 300×50
  • Used Car Classifieds Model:
    • Medium Rectangle
    • Leaderboard
  • Audience On-Site: Certified Pre-Owned (CPO) Shoppers
  • Audience Extension: Certified Pre-Owned (CPO) Shoppers


Ad Size 728x90, 300x250, 1498x650, 472x250, 300x50, 540x250, 120x240
Ad Serving Third Party and/or First Party
Advertising Opportunity Certified, National, Tier 1
Audience CPO Considerers
Ad Type Custom, Standard IAB
Platform Desktop, Mobile, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Awareness
Program Goals Custom, In-Market Reach, Lower-Funnel
Availability 2019

Adaptive Responsive Solution