Promote your Certified Pre-Owned vehicles/program with our unique marketing opportunity
The Certified Pre-Owned (CPO) Listings Module provides OEMs with a unique marketing opportunity along the Used Car and CPO path pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the Certified Pre-Owned Listings Module presents three models for consideration. The module carousels allowing the user to view more vehicles. A prominent call to action button clicks through to the OEM’s Classifieds page on KBB.
If listings are not available, different creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM’s Classifieds page.
Certified Pre-Owned Listings Module is enhanced with a presence on the year make-model trim page and has an updated visual design.
|Ad Size||540x250, 300x250|
|Ad Serving||First Party (540x250), Third Party (300x250)|
|Advertising Opportunity||Certified, National|
|Audience||CPO Considerers, CPO Shoppers, Used Car, Used Car Auto Shoppers, Used Car Shoppers|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Consideration, Drive Traffic to OEM Site, Local Inventory|
|Program Goals||Awareness, Compare, In-Market, In-Market Shoppers, Local Messaging|
Adaptive Responsive Solution
Block list does not apply to the used car section.
Desktop/Tablet: Supersection includes used car and CPO packages.
Smartphone: Super-section includes all intents.
CPO Listings Module – desktop/tablet/mobile
|CPO Listings Module - Desktop/Tablet/Mobile|
|Also Known As||CPO Listings Program|
|Primary Ad Product Point of Contact||Carolyn Holestine|
Used Car Path Pages: category, style, options, condition
Site-served, agency tracking tags optional
The following sizes apply:
10 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
Sponsorship 4: Retention
Standard 6: Conquest
Dependent on ad product
|Block List Applies?||No|
|Advertiser Priority Order||CPO|
|Collapse When Unsold?||Yes|