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Certified Pre-Owned (CPO) Listings Module

Promote your Certified Pre-Owned vehicles/program with our unique marketing opportunity

How It Works

The Certified Pre-Owned (CPO) Listings Module provides OEMs with a unique marketing opportunity along the Used Car and CPO path pages to promote their Certified Pre-Owned vehicles/program.

When listings are available, the Certified Pre-Owned Listings Module presents three models for consideration. The module carousels allowing the user to view more vehicles. A prominent call to action button clicks through to the OEM’s Classifieds page on KBB.

If listings are not available, different creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM’s Classifieds page.

Certified Pre-Owned Listings Module is enhanced with a presence on the year make-model trim page and has an updated visual design.

Details

Ad Size 540x250, 300x250
Ad Serving First Party (540x250), Third Party (300x250)
Advertising Opportunity Certified, National
Audience CPO Considerers, CPO Shoppers, Used Car, Used Car Auto Shoppers, Used Car Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Consideration, Drive Traffic to OEM Site, Local Inventory
Program Goals Awareness, Compare, In-Market, In-Market Shoppers, Local Messaging
Availability 2020, 2019

Adaptive Responsive Solution

Ad Specs

Last updated: August 14, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: August 14, 2019

Block list does not apply to the used car section.

Desktop/Tablet: Supersection includes used car and CPO packages.
Smartphone: Super-section includes all intents.

CPO Listings Module – desktop/tablet/mobile

  CPO Listings Module - Desktop/Tablet/Mobile
Also Known As CPO Listings Program
Primary Ad Product Point of Contact Carolyn Holestine
Funnel Lower Funnel
Supersection Used
SKU
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

Used Car Path Pages: category, style, options, condition

Segments Model
Duration 1 month
Ad Type Custom display
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 540x250

540x250, Desktop/Tablet

Lead Time 10 business days
Ad Book Product Name
  • KBB | Conquest | Tier 1 | Model | CPO Awareness (540×250, 1×1)
  • KBB | Conquest | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Conquest | Tier 2 | Model | CPO Awareness (540×250, 1×1)
  • KBB | Conquest | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Exclusive | Tier 1 | Model | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Exclusive | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Exclusive | Tier 2 | Model | CPO Awareness (540×250, 1×1)
  • KBB | 2020 Subsegment | Interior Pages | Standard | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Exclusive | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Standard | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Standard | Tier 1 | Model | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Standard | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1)
  • KBB | Retention – Standard | Tier 2 | Model | CPO Awareness (540×250, 1×1)
  • KBB | Segment | Subsegment | CPO Awareness (540×250, 1×1)
Ad Book Product Name Upgrade
Ad Priority Sponsorship 4: Retention
Standard 6: Conquest
Bundling Requirements Dependent on ad product
Block List Applies? No
Advertiser Priority Order CPO
Collapse When Unsold? Yes