Triggers action from a local audience already interested in your brand, model or segment who needs timely, accessible information to move from consideration to purchase or from a competitor
Ad Size: 300x250
Ad Serving: Third Party
The second 300×250 IAB unit on make and/or model pages is set aside for Tier 2 advertisers.
Conquest is available if unsold to retention advertiser by either direct conquest or via Audience Targeting/ROS ads.