Triggers action from a local audience already interested in your brand, model or segment who needs timely, accessible information to move from consideration to purchase or from a competitor
The second 300×250 IAB unit on make and/or model pages is set aside for Tier 2 advertisers.
Conquest is available if unsold to retention advertiser by either direct conquest or via Audience Targeting/ROS ads.
|Ad Serving||Third Party|
|Audience||In-Market Auto Shoppers|
|Marketing Objectives||Conquest, Consideration, Conversion, Lead Generation, Retention|
|Program Goals||Always-on, Contextually Relevant To Shopping Path, Local Messaging, Lower-Funnel|