Decision Driver

Triggers action from a local audience already interested in your brand, model or segment who needs timely, accessible information to move from consideration to purchase or from a competitor

How It Works

The second 300×250 IAB unit on make and/or model pages is set aside for Tier 2 advertisers.

Conquest is available if unsold to retention advertiser by either direct conquest or via Audience Targeting/ROS ads.

  • Retain and conquest interested local shoppers driving lower-funnel activities
  • Convert interested local shoppers from consideration to purchase by providing timely access to next-step tools
  • Motivate your local competitors’ shoppers to consider your make/model with limited time incentives and events
  • Ensure maximum relevance for your local messaging with local offers, maps and vehicle inventory
  • Precision target with combined model/segment/DMA targeting to reach the right audience
  • Focus shoppers’ attention to drive dealer contact with prominent calls to action


Ad Size 300x250
Ad Serving Third Party
Advertising Opportunity Regional
Audience In-Market Auto Shoppers
Ad Type Display
Platform Desktop, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Lead Generation, Retention
Program Goals Always-on, Contextually Relevant To Shopping Path, Local Messaging, Lower-Funnel
Availability 2020, 2019