Decision Driver

Triggers action from a local audience already interested in your brand, model or segment who needs timely, accessible information to move from consideration to purchase or from a competitor

How It Works

The second 300×250 IAB unit on make and/or model pages is set aside for Tier 2 advertisers.

Conquest is available if unsold to retention advertiser by either direct conquest or via Audience Targeting/ROS ads.

  • Retain and conquest interested local shoppers driving lower-funnel activities
  • Convert interested local shoppers from consideration to purchase by providing timely access to next-step tools
  • Motivate your local competitors’ shoppers to consider your make/model with limited time incentives and events
  • Ensure maximum relevance for your local messaging with local offers, maps and vehicle inventory
  • Precision target with combined model/segment/DMA targeting to reach the right audience
  • Focus shoppers’ attention to drive dealer contact with prominent calls to action

Details

Ad Size 300x250
Ad Serving Third Party
Advertising Opportunity National, Regional, Tier 1
Audience In-Market Auto Shoppers
Ad Type Display, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Lead Generation, Retention
Program Goals Always-on, Contextually Relevant To Shopping Path, Local Messaging, Lower-Funnel
Availability 2020, 2019

Ad Specs

Last updated: October 16, 2019

Business Rules

Last updated: October 16, 2019
  Decision Driver
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
SKU New Car Shoppers: 245, Owners: 246, Used Car Shoppers: 225
Platform Desktop
Tablet
Advertiser Regional
Pages

Make targeted pages

Model vehicle detail pages (VDPs)

Segment pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 3 month minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250

Make or Model; Sedan, Coupe, Hatchback, Convertible, Wagon, Luxury, Pickup, Crossover, Hybrid, Electric, Van, SUV and market area (DMA)

Lead Time 5 business days
AB+ Pre-defined
  • KBB | 2020 Packages | Pre-Defined | Audience | Promoted Content
  • KBB | 2020 Packages | Pre-Defined | CPO Retention | Exclusive | T1
  • KBB | 2020 Packages | Pre-Defined | CPO Retention | Exclusive | T2
  • KBB | 2020 Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | Retention | Exclusive | T1
  • KBB | 2020 Packages | Pre-Defined | Retention | Exclusive | T2
  • KBB | 2020 Packages | Pre-Defined | Retention | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | Segment | Subsegment
Ad Book Product Name
  • KBB | Conquest | Tier 2 | Make + Model | Decision Driver (300×250)
  • KBB | Conquest | Tier 2 | Model | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 2 | Make + Model | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 2 | Make | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 2 | Model Rollup | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 2 | Model | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 2 | Make + Model | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 2 | Make | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 2 | Model Rollup | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 2 | Model | Decision Driver (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Used Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Decision Driver (300×250)
  • KBB | Audience | Onsite – Promoted Content | YMMT | Decision Driver (300×250)
  • KBB | Conquest | Tier 1 | Make | Decision Driver (300×250)
  • KBB | Conquest | Tier 1 | Model | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Make + Model | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Make | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model Rollup | Decision Driver (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 1 | Make + Model | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 1 | Make | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 1 | Model Rollup | Decision Driver (300×250)
  • KBB | Retention – Standard | Tier 1 | Model | Decision Driver (300×250)
  • KBB | Segment | Subsegment | Decision Driver (300×250)
  • KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Make | Decision Driver (300×250)
  • KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Model | Decision Driver (300×250)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements Dependent on ad product
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes