Direct Share

Access to qualified in-market shopper behaviors to target your audience

How It Works

People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere

Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB


Ad Size 728x90, 300x250
Ad Serving Third Party, data Intelligence based on shopper behaviors
Advertising Opportunity National
Audience Auto Shoppers (All Intents)
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Data, Education
Program Goals Audience Extension, Audience Targeting, Data
Availability 2019