Early Intender Sponsorship Package

Reach shoppers as they begin searching for their next vehicle

How It Works

Influence shopper behavior before they’ve formed an opinion

Generate interest across key sections where shoppers are beginning to set their budgets or discovering vehicles that meet their needs

Intercept shoppers with your brand or vehicle message early in the shopping journey

Opportunity Highlights

  • Classifieds Homepage
  • Owners Homepage
  • Owners Text Link
  • Early Intender Audience Targeting

Early Intender Sponsorship Package page/placement details list

  • Own/Sell Homepage: Leaderboard, MREC
  • Own/Sell: Text Link Sub-segment
  • Audience Extension: Early Intender (Custom | Owner Shoppers | Used Car Shoppers & Used Car Owners
  • Classifieds Homepage: Leaderboard, MREC

Upgrade/template options: Billboard, Headband


Ad Size 970x250, 970x90, 728x90, 300x250, 300x50, 120x240
Ad Serving Third Party and/or First Party
Advertising Opportunity National
Audience Auto Shoppers (Unknown Intent)
Ad Type Custom, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Audience Targeting, Awareness, Consideration
Program Goals Audience Extension, Audience Targeting, Awareness, Consideration, In-Market Shoppers, New Model Launch
Availability 2019