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Featured Content Tab

Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position

How It Works

The Featured Content Tab is an attention-getting opportunity that offers an out-of-the-box way to reach in-market shoppers. This
unique format incorporates a tab-like unit, anchored above the fold, that hangs to the far right of the page in a non-traditional ad
position.

Once engaged, the unit takes the user directly to your website. This ad product supports strong user engagement by effectively slicing
through the clutter and reaching in-market shoppers at precisely the right moment.

Details

Ad Size 120x240
Ad Serving Third Party | Site-served, agency tracking tags optional
Advertising Opportunity National, Tier 1
Audience In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Owners, Owners (LF), Undecided Auto Shoppers (UF)
Ad Type Standard IAB
Platform Desktop
Marketing Objectives New Model Launch, Sales Event, Volume Model Support
Program Goals Large Creative Canvas, Lower-Funnel, Rich Media, Segment, Upper-Funnel
Availability 2020, 2019

Ad Specs

Last updated: January 2, 2020

Business Rules

Last updated: January 2, 2020

Featured Content Tab Lower Funnel

Advertiser Priority Order

  • 1. Tier 2 Retention
  • 2. Tier 1 Retention
  • 3. Tier 2 Conquest
  • 4. Tier 1 Conquest
  • 5. Tier 2 Segment
  • 6. Tier 1 Segment

Shared inventory.  Tier 2 has priority over Tier 1.

Note: Purchased Tier 1 inventory is pre-emptible by Tier 2.  There is a risk for Tier 1 not being represented in DMAs purchased by Tier 2 and a risk of campaign under-delivery.

Bundling Preferences:

1. new car shoppers, used car owners and used car shoppers,

2. new car shoppers and used car owners

3. All possible options available

Same creative to be used for all sections (NCS, UCO, UCS).

For model specific creatives, all creative elements are to be the same across all models with the exception of copy and vehicle image.

If there are monthly revisions, only copy and car image can change.

  • Make (one creative for make page only)
  • Make-model (one creative for all models within the same make)
  • Model (one creative for each model) – Requires Product approval. Custom schedule to be created based on the # of models and DMAs
  • Sub-segment: one creative per sub-segment
    • One creative per segment
  Featured Content Tab Upper Funnel/Lower Funnel
Also Known As FCT
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Lower Funnel
Supersection Used
New
Classifieds
Motorcycle
Other
Ecommerce
Certified
Owners
SKU 494
Platform Desktop
Advertiser

National

Pages

All pages where segment is known

Used car segment pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
IP-targeting
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 120x240
Ad Size Upgrade Options

The following size upgrades are available:

Lead Time 10 business days
AB+ Pre-defined
  • KBB | 2020 Packages | Pre-Defined | Audience | BT
  • KBB | 2020 Packages | Pre-Defined | Audience | Promoted Content
  • KBB | 2020 Packages | Pre-Defined | Audience | PSP – Model of Interest (KTON)
  • KBB | 2020 Packages | Pre-Defined | Audience | RO
  • KBB | 2020 Packages | Pre-Defined | CPO Retention | Exclusive | T1
  • KBB | 2020 Packages | Pre-Defined | CPO Retention | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | Retention | Exclusive | T1
  • KBB | 2020 Packages | Pre-Defined | Retention | Exclusive | T2
  • KBB | 2020 Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2
  • KBB | 2020 Packages | Pre-Defined | Segment | Subsegment
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Market Awareness
Ad Book Product Name
  • KBB | Audience | Onsite – Premium | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240)
  • KBB | Conquest | Tier 1 | Make + Model | FCT (120×240)
  • KBB | Conquest | Tier 1 | Make | FCT (120×240)
  • KBB | Conquest | Tier 1 | Model Rollup | FCT (120×240)
  • KBB | Conquest | Tier 1 | Model | FCT (120×240)
  • KBB | Conquest | Tier 2 | Make + Model | FCT (120×240)
  • KBB | Conquest | Tier 2 | Make | FCT (120×240)
  • KBB | Conquest | Tier 2 | Model Rollup | FCT (120×240)
  • KBB | Conquest | Tier 2 | Model | FCT (120×240)
  • KBB | Other | Cycle | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 1 | Make + Model | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 1 | Make | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 1 | Model Rollup | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 1 | Model | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 2 | Make + Model | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 2 | Make | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 2 | Model Rollup | FCT (120×240)
  • KBB | Retention – Exclusive | Tier 2 | Model | FCT (120×240)
  • KBB | Retention – Standard | Tier 1 | Make + Model | FCT (120×240)
  • KBB | Retention – Standard | Tier 1 | Make | FCT (120×240)
  • KBB | Retention – Standard | Tier 1 | Model Rollup | FCT (120×240)
  • KBB | Retention – Standard | Tier 1 | Model | FCT (120×240)
  • KBB | Retention – Standard | Tier 2 | Make + Model | FCT (120×240)
  • KBB | Retention – Standard | Tier 2 | Make | FCT (120×240)
  • KBB | Retention – Standard | Tier 2 | Model Rollup | FCT (120×240)
  • KBB | Retention – Standard | Tier 2 | Model | FCT (120×240)
  • KBB | Segment | Subsegment | FCT (120×240)
  • KBB | Upper Funnel | Market Awareness | FCT (120×240)
  • KBB | 2020 CPO Retention | Used Car | T1 Exclusive | Make | FCT (120×240)
  • KBB | 2020 CPO Retention | Used Car | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 CPO Retention | Used Car | T2 Exclusive | Make | FCT (120×240)
  • KBB | 2020 CPO Retention | Used Car | T2 Exclusive | Model | FCT (120×240)
  • KBB | 2020 CPO Retention/Conquest | Used Car | Standard | Make | FCT (120×240)
  • KBB | 2020 CPO Retention/Conquest | Used Car | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | FCT (120×240)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | FCT (120×240)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | FCT (120×240)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | FCT (120×240)
  • KBB | 2020 Subsegment | Interior Pages | Standard | FCT (120×240)
  • KBB | 2020 Upper Funnel | Market Awareness | Standard | FCT (120×240)
  • KBB | 2020 Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240)
  • KBB | 2020 Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240)
  • KBB | 2020 Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240)
  • KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | FCT (120×240)
  • KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | FCT (120×240)
  • KBB | 2020 Audience | Onsite | Standard | BT | Desktop | FCT (120×240)
  • KBB | 2020 CPO Retention | Classifieds SRP | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 CPO Retention | Classifieds SRP | T2 Exclusive | Model | FCT (120×240)
  • KBB | 2020 CPO Retention/Conquest | Classifieds SRP | Standard | Model | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | YMM | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | YMMT | FCT (120×240)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes