Featured Content Tab

Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position

How It Works

The Featured Content Tab is an attention-getting opportunity that offers an out-of-the-box way to reach in-market shoppers. This
unique format incorporates a tab-like unit, anchored above the fold, that hangs to the far right of the page in a non-traditional ad
position.

Once engaged, the unit takes the user directly to your website. This ad product supports strong user engagement by effectively slicing
through the clutter and reaching in-market shoppers at precisely the right moment.

Details

Ad Size 120x240
Ad Serving Third Party | Site-served, agency tracking tags optional
Advertising Opportunity National, Tier 1
Audience In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Owners, Owners (LF), Undecided Auto Shoppers (UF)
Ad Type Standard IAB
Platform Desktop
Marketing Objectives New Model Launch, Sales Event, Volume Model Support
Program Goals Large Creative Canvas, Lower-Funnel, Rich Media, Segment, Upper-Funnel
Availability 2020, 2019