Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position
The Featured Content Tab is an attention-getting opportunity that offers an out-of-the-box way to reach in-market shoppers. This
unique format incorporates a tab-like unit, anchored above the fold, that hangs to the far right of the page in a non-traditional ad
Once engaged, the unit takes the user directly to your website. This ad product supports strong user engagement by effectively slicing
through the clutter and reaching in-market shoppers at precisely the right moment.
|Ad Serving||Third Party | Site-served, agency tracking tags optional|
|Advertising Opportunity||National, Tier 1|
|Audience||In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Owners, Owners (LF), Undecided Auto Shoppers (UF)|
|Ad Type||Standard IAB|
|Marketing Objectives||New Model Launch, Sales Event, Volume Model Support|
|Program Goals||Large Creative Canvas, Lower-Funnel, Rich Media, Segment, Upper-Funnel|
Featured Content Tab Lower Funnel
Advertiser Priority Order
Shared inventory. Tier 2 has priority over Tier 1.
Note: Purchased Tier 1 inventory is pre-emptible by Tier 2. There is a risk for Tier 1 not being represented in DMAs purchased by Tier 2 and a risk of campaign under-delivery.
1. new car shoppers, used car owners and used car shoppers,
2. new car shoppers and used car owners
3. All possible options available
Same creative to be used for all sections (NCS, UCO, UCS).
For model specific creatives, all creative elements are to be the same across all models with the exception of copy and vehicle image.
If there are monthly revisions, only copy and car image can change.
|Featured Content Tab Upper Funnel/Lower Funnel|
|Also Known As||FCT|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
All pages where segment is known
Used car segment pages
Standard, Non-exclusive: less than 100% of available impressions
The following sizes apply:
|Ad Size Upgrade Options||
The following size upgrades are available:
10 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
|Block List Applies?||Yes|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||Yes|