Featured Content Tab

Ensures awareness among undecided local shoppers with its attention-getting, non-traditional ad position, and invites content engagement

How It Works

A tab-like unit hangs to the right of the site and sits in the mid right margin, above the fold.

Segment Targeting. Sedan, Coupe, Hatchback, Convertible, Wagon, Luxury, Pickup, Crossover, Hybrid, Electric, Van, SUV (sub-segments coming) and market area (DMA1).

1: DMA is a registered trademark of Nielsen Media Inc.

Details

Ad Size 120x240
Ad Serving First Party or Third Party
Advertising Opportunity Regional, Tier 1
Audience Auto Shoppers (All Intents), Cars For Sale
Ad Type Display, Standard IAB
Platform Desktop
Marketing Objectives Awareness, Local Messaging, Sales Event, Volume Model Support
Program Goals Lower-Funnel, Segment, Upper-Funnel
Availability 2020, 2019