Ensures awareness among undecided local shoppers with its attention-getting, non-traditional ad position, and invites content engagement
A tab-like unit hangs to the right of the site and sits in the mid right margin, above the fold.
Segment Targeting. Sedan, Coupe, Hatchback, Convertible, Wagon, Luxury, Pickup, Crossover, Hybrid, Electric, Van, SUV (sub-segments coming) and market area (DMA1).
1: DMA is a registered trademark of Nielsen Media Inc.
|Ad Serving||First Party or Third Party|
|Advertising Opportunity||Regional, Tier 1|
|Audience||Auto Shoppers (All Intents), Cars For Sale|
|Ad Type||Display, Standard IAB|
|Marketing Objectives||Awareness, Local Messaging, Sales Event, Volume Model Support|
|Program Goals||Lower-Funnel, Segment, Upper-Funnel|