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Hero, MREC & MMA

Commands full attention, creates maximum awareness, immerses shoppers into your campaign across devices – provides actionable insights

How It Works

On Homepage, three units activate at once to create a custom, rich-media reveal that automatically fills the middle of the screen. Synchronous animation can occur between homepage units.

The ad solutions are:

  • MREC, option on mobile for MREC or MMA 300×50 & Homepage Hero


Ad Size 1x1, 300x250, 300x50
Ad Serving Third Party/disclaimer version is site served
Advertising Opportunity National, Tier 1
Audience Undecided In-Market Shoppers
Ad Type Custom, Rich Media, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch, Sales Event
Program Goals 100% SOV, Always-on, High-Impact, Takeover
Availability 2020

Adaptive Responsive Solution

Business Rules

Last updated: November 26, 2019
  Hero, MREC & MMA
Also Known As
Primary Ad Product Point of Contact Doug Freeman
Funnel Upper Funnel
Supersection Homepage
Platform Desktop


Segments None
Duration 1 week minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 300x50
Ad Size Upgrade Options

The following size upgrades are available:

Lead Time 10 business days
AB+ Pre-defined
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Homepage Takeover
Ad Book Product Name
  • KBB | 2020 Homepage Takeover | Home Page | Exclusive | Hero (1×1)
  • KBB | 2020 Homepage Takeover | Home Page | Exclusive | Mrec + MMA (300×250 + 300×50)
  • KBB | Upper Funnel | Home Page | Hero Image (1×1)
  • KBB | Upper Funnel | Home Page | MRec 1 & CUSTOM MMA Banner (300×250,300×50)
  • KBB | Upper Funnel | Home Page | MRec 1 & MMA Banner (300×250,300×50)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes