Homepage Editorial Sponsorship

How It Works

The Homepage Editorial Sponsorship is adaptive-responsive and applies native style integration

  • Capture on-the-go, in-market car shoppers by immersing them in your brand and message with this attention-getting ad unit
  • Seamlessly target undecided shoppers and message key features about your model

View examples on KBB.com:

For page example purposes only, ad solution may not be live at the time you’re viewing the page.


Ad Size Custom
Ad Serving Site-served
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (All Intents)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Placements Homepage
Marketing Objectives Awareness, Broad Reach, Mobile-Specific Reach
Program Goals Awareness, Brand-Safe Content, Consideration, Contextual
Availability 2020, 2019

Adaptive Responsive Solution

Ad Specs

Last updated: August 13, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: August 13, 2019
  Homepage Editorial Sponsorship
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
Platform Desktop
Advertiser National


Mobile Web and App: Homepage

Segments None
Duration 1 week minimum
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days
Ad Book Product Name
  • KBB | Upper Funnel | Home Page | Editorial Sponsorship (1×1)
  • KBB | 2020 Homepage Takeover | Home Page | Exclusive | Editorial Sponsorship (1×1)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes