Homepage Showroom XL - 2020

Builds quick awareness, among auto-shoppers, of key model benefit(s)/feature(s) and drives consideration

How It Works

Homepage Showroom/Homepage Showroom XL brings your model home to influence shoppers on the most visited page on the most visited third party site. Clicks-through to OEM site.

HOMEPAGE SHOWROOM: 940×320, KBB.com-produced Agency-supplied vehicle image and copy

HOMEPAGE SHOWROOM XL: 940×393, KBB.com-produced Agency-supplied vehicle image and copy

Details

Ad Size 940x320, 940x393
Ad Serving Third Party
Advertising Opportunity National
Audience Auto Shoppers (Unknown Intent)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Traffic to OEM Site
Program Goals Sponsorship (Fixed-Position), Upper-Funnel
Availability 2020

Adaptive Responsive Solution

Business Rules

Last updated: November 27, 2018
  Homepage Showroom, Homepage Showroom XL
Also Known As Spotlight, Jumbo Spotlight, Homepage Spotlight, HP Jumbo Spotlight
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
SKU Homepage Showroom: 229, Homepage Showroom XL: 459
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

Homepage

Segments None
Duration 1 week (Wed-Tue)
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 940x320
  • 940x393

HOMEPAGE SHOWROOM: 940x320, KBB.com-produced Agency-supplied vehicle image and copy HOMEPAGE

SHOWROOM XL: 940x393, KBB.com-produced Agency-supplied vehicle image and copy

Lead Time 10 business days
Ad Book Product Name
  • KBB | Upper Funnel | Home Page | Showroom | Featured Message (380×110, 335×110, 424×110)
  • KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Featured Message (380×110, 335×110, 424×110)
  • KBB | Upper Funnel | Home Page | Showroom | Preview Container (1×1)
  • KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Preview Container (1×1)
  • KBB | Upper Funnel | Home Page | Showroom | Thumbnail (1×1)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes