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Homepage Sponsored Content Module - 2019

Creates awareness & relevance with high profile placements

How It Works

The Homepage Sponsored Content Module creates awareness & relevance.

Introduce your model to those just entering the market with this cross-platform, native solution.

This high profile, cross-platform solution is integrated into KBB’s natural site design. The sponsored placement is the third tile within the prominent Homepage Sponsored Content Module.

Leverage our brand’s credibility inject your model into the consideration set of shoppers at the beginning of their journey.

Enhance your message with the Homepage Sponsored Content Module and Native Owners Sponsored Content Module – this enhancement would create a presence on the KBB Homepage & Owners Homepage.

A call to action drives leads, by linking to OEM’s desired destination page or to the vehicle description page on KBB.



Ad Size Custom
Ad Serving First Party
Advertising Opportunity National
Audience Auto Shoppers (All Intents), In-Market Auto Shoppers, New Car Shoppers, Undecided In-Market Shoppers
Ad Type Custom, Display, Rich Media, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, Education
Program Goals 100% SOV, Awareness
Availability 2019

Adaptive Responsive Solution

Business Rules

Last updated: September 3, 2019

Native Homepage Package: Homepage Rotating Content Module + Owners Homepage Takeover

  • Vehicle Image: 314×133
  • Headline: 45 characters max (including spaces)
  • Copy: 60 characters max (including spaces)
  • Call to action: 10 characters max (including spaces) or use default “Learn More”
  • OEM logo: vector format: ai, svg or eps
  Homepage Sponsored Content Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
SKU tbd
Platform Desktop
Advertiser National
Segments None
Duration Half-month, 1st-15th or 16th to month-end
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 314x133
Lead Time 4 weeks
AB+ Pre-defined
Ad Book Product Name
  • KBB | Upper Funnel | Home Page | Native SCM 1 (1×1)
  • KBB | Upper Funnel | Home Page | Native SCM 2 (1×1)
  • KBB | 2020 Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (305×225)
  • KBB | Upper Funnel | UF Sponsorships | Own – Native SCM (305×225)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes