Homepage Takeover - 2019

How It Works

Newly redesigned Homepage features prominent Hero image with Medium Rectangle/Wallpaper companions and Auto Intender Audience Targeting

Homepage Takeover includes these pages/placements:

  • Homepage: Hero, Medium Rectangle, Wallpaper
  • Audience On-site: Auto Intender (all users)
  • Audience Extension: Auto Intender (all users)


Ad Size Hero, 300x250, 300x50, Wallpaper (250x650 per panel, ad slot size: 1520x650)
Ad Serving Third Party, Site-Served
Advertising Opportunity National
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Custom, Rich Media, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, High-Impact
Program Goals 100% SOV, Always-on, Awareness, Blunt The Competition, Brand Awareness, Custom
Availability 2019

Adaptive Responsive Solution