Audience Targeting - 2019

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go on KBB

Ad Size: 300x250, 728x90, 300x50, Toolbar 300x50, Featured Content Tab: 120x240

Ad Serving: Third Party

+ Audience Targeting for Toolbar & Featured Content Tab.

Users visit KBB and are categorized into audience segments based on their interests, which are determined by their previous KBB content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Adaptive Responsive Solution