Leaderboard - 2020

How It Works

Details

Advertising Opportunity National, Tier 1
Audience
Ad Type Standard IAB
Platform Desktop, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration
Program Goals Awareness
Availability 2020

Ad Specs

Last updated: July 23, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: July 23, 2019
  Leaderboard Sub-segment Targeting - 2020
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection
SKU
Platform Desktop
Tablet
Advertiser National
Pages
Segments
Duration
Ad Type
Geography
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Subsegment | Interior Pages | Standard | Leaderboard (728×90)
Ad Book Product Name Upgrade
Ad Priority
Bundling Requirements
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes