Ensures qualified smartphone segment shoppers see your targeted campaign in a context where your message resonates
A standard 300×50 ad unit for smartphone users browsing KBB. Advertisers can target users when location and vehicle category is known down to the lower funnel pages of the KBB mobile website.
|Ad Size||300x50, 300x250|
|Ad Serving||Site-served or Third Party|
|Audience||Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers, Owners, Undecided Auto Shoppers, Used Car Shoppers|
|Ad Type||Standard IAB|
|Marketing Objectives||Broad Reach, Frequency, Sustaining|
|Program Goals||Local Messaging|