Local Smartphone - 2019

Ensures qualified smartphone segment shoppers see your targeted campaign in a context where your message resonates

How It Works

A standard 300×50 ad unit for smartphone users browsing KBB. Advertisers can target users when location and vehicle category is known down to the lower funnel pages of the KBB mobile website.

Details

Ad Size 300x50, 300x250
Ad Serving Site-served or Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers, Owners, Undecided Auto Shoppers, Used Car Shoppers
Ad Type Standard IAB
Platform Mobile
Marketing Objectives Broad Reach, Frequency, Sustaining
Program Goals Local Messaging
Availability 2019

Business Rules

Last updated: April 12, 2019
  Local Smartphone
Also Known As Smartphone by DMA
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Homepage
New
Used
SKU
Platform Mobile
Advertiser Regional
Pages

Mobile Web

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 3 month minimum
Ad Type Less than 100% of segment searches
Geography DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 300x50
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Conquest | Tier 2 | Make + Model | Mobile *SIZE*
  • KBB | Conquest | Tier 2 | Make | Mobile *SIZE*
  • KBB | Conquest | Tier 2 | Model | Mobile *SIZE*
  • KBB | Exception | Retention – Exclusive | Tier 2 | Make | Mobile *SIZE*
  • KBB | Exception | Retention – Exclusive | Tier 2 | Model | Mobile *SIZE*
  • KBB | Exception | Retention – Standard | Tier 2 | Make | Mobile *SIZE*
  • KBB | Exception | Retention – Standard | Tier 2 | Model | Mobile *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Make + Model | Mobile *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Make | Mobile *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model | Mobile *SIZE*
  • KBB | Retention – Standard | Tier 2 | Make + Model | Mobile *SIZE*
  • KBB | Retention – Standard | Tier 2 | Make | Mobile *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model | Mobile *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No