Local Smartphone - 2019

Ensures qualified smartphone segment shoppers see your targeted campaign in a context where your message resonates

How It Works

A standard 300×50 ad unit for smartphone users browsing KBB. Advertisers can target users when location and vehicle category is known down to the lower funnel pages of the KBB mobile website.


Ad Size 300x50, 300x250
Ad Serving Site-served or Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers, Owners, Undecided Auto Shoppers, Used Car Shoppers
Ad Type Standard IAB
Platform Mobile
Marketing Objectives Broad Reach, Frequency, Sustaining
Program Goals Local Messaging
Availability 2019