Ensures awareness among undecided local shoppers with its attention-getting, non-traditional ad position, and invites engagement with a rich, content experience
The unit runs across upper funnel awareness pages and lower funnel make/model pages on KBB and stays anchored above fold with site content scrolling behind.
|Ad Serving||Third Party|
|Audience||Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, New Car Auto Shoppers, Owners, Used Car Shoppers|
|Ad Type||Display, Standard IAB|
|Marketing Objectives||Awareness, Sales Event|
|Program Goals||High-Impact, Lower-Funnel, Upper-Funnel|