Local Toolbar - 2019

Ensures awareness among undecided local shoppers with its attention-getting, non-traditional ad position, and invites engagement with a rich, content experience

How It Works

The unit runs across upper funnel awareness pages and lower funnel make/model pages on KBB and stays anchored above fold with site content scrolling behind.

KBB Complementary Solutions

Ad Specs

Ad Solution Materials


Ad Size 300x50
Ad Serving Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, New Car Auto Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB
Platform Desktop
Marketing Objectives Awareness, Sales Event
Program Goals High-Impact, Lower-Funnel, Upper-Funnel
Availability 2019