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Local Toolbar - 2019

Ensures awareness among undecided local shoppers with its attention-getting, non-traditional ad position, and invites engagement with a rich, content experience

How It Works

The unit runs across upper funnel awareness pages and lower funnel make/model pages on KBB and stays anchored above fold with site content scrolling behind.

KBB Complementary Solutions

Ad Specs

Ad Solution Materials

Details

Ad Size 300x50
Ad Serving Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, New Car Auto Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB
Platform Desktop
Marketing Objectives Awareness, Sales Event
Program Goals High-Impact, Lower-Funnel, Upper-Funnel
Availability 2019

Ad Specs

Last updated: December 11, 2019

Business Rules

Last updated: December 11, 2019
  Local Toolbar Upper Funnel
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Lower Funnel
Supersection Used
New
Homepage
Other
SKU
Platform Desktop
Advertiser

Regional

Pages
Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Van/Minivan
  • Small SUV/CUV
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Luxury SUV/CUV
  • Luxury cars (Midsize and high-end)
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography IP-targeting
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x50
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Conquest | Tier 2 | Make + Model | Toolbar *SIZE*
  • KBB | Conquest | Tier 2 | Make | Toolbar *SIZE*
  • KBB | Conquest | Tier 2 | Model | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Make + Model | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Make | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 2 | Make + Model | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 2 | Make | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model | Toolbar *SIZE*
  • KBB | Segment | Subsegment | Toolbar *SIZE*
  • KBB | Upper Funnel | Market Awareness | UF Toolbar *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order T1 and T2 shares - DFP will drive priority based on ad serving goal
Collapse When Unsold? Yes