Make-level Shoppers Reach - 2019

Tier 1 Make/Model ad solutions influence and inform undecided shoppers on why they should buy or consider your new or Certified Pre-Owned (CPO) make/model.

How It Works

Introducing make-level roll-ups with sub-segment targeting combinations. Blunt your competitors’ efforts, retain your owners and shoppers interest or gain consideration from shoppers that didn’t have your make/model on their radar.

IAB units are third party served and targeted across sub-segments.

Note: Cars for Sale pages are bundled with New Car Shoppers and Cars for Sale Model Detail Overlay Pages are bundled with Used Car Shoppers.

Clicks-through to OEM site.


Ad Size 728x90, 300x250, 300x50
Ad Serving Third Party
Advertising Opportunity National
Audience Cars For Sale, In-Market Auto Shoppers - New Car-Used Car-Owners(LF)
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, Ready-To-Buy, Retention
Program Goals Conquesting, Frequency, Lower-Funnel, Retention, Sustaining
Availability 2019

Business Rules

Last updated: September 4, 2019
  Make-level Shoppers Reach
Also Known As Make/Model Sub-segment targeting
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
SKU Sold separately: New Car Shoppers Make 728x90: 43 New Car Shoppers Make 300x250: 218 New Car Shoppers Model 728x90: 38 New Car Shoppers Model 300x250: 121
Platform Desktop
Advertiser National

Segment pages

  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Conquest non-exclusive: less than 100% of available impressions
Retention exclusive: 100% impressions
Retention non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 300x50
Lead Time 5 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Segment | Subsegment | Leaderboard (728×90)
  • KBB | Segment | Subsegment | Mrec (300×250)
  • KBB | Conquest | Tier 1 | Make + Model | Leaderboard (728×90)
  • KBB | Conquest | Tier 1 | Make + Model | Mrec 1 (300×250)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? No