Tier 1 Make/Model ad solutions influence and inform undecided shoppers on why they should buy or consider your new or Certified Pre-Owned (CPO) make/model.
Introducing make-level roll-ups with sub-segment targeting combinations. Blunt your competitors’ efforts, retain your owners and shoppers interest or gain consideration from shoppers that didn’t have your make/model on their radar.
IAB units are third party served and targeted across sub-segments.
Note: Cars for Sale pages are bundled with New Car Shoppers and Cars for Sale Model Detail Overlay Pages are bundled with Used Car Shoppers.
Clicks-through to OEM site.
|Ad Size||728x90, 300x250, 300x50|
|Ad Serving||Third Party|
|Audience||Cars For Sale, In-Market Auto Shoppers - New Car-Used Car-Owners(LF)|
|Ad Type||Display, Standard IAB|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Awareness, Conquest, Consideration, Ready-To-Buy, Retention|
|Program Goals||Conquesting, Frequency, Lower-Funnel, Retention, Sustaining|
|Make-level Shoppers Reach|
|Also Known As||Make/Model Sub-segment targeting|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
|SKU||Sold separately: New Car Shoppers Make 728x90: 43 New Car Shoppers Make 300x250: 218 New Car Shoppers Model 728x90: 38 New Car Shoppers Model 300x250: 121|
Conquest non-exclusive: less than 100% of available impressions
Retention exclusive: 100% impressions
Retention non-exclusive: less than 100% of available impressions
The following sizes apply:
5 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
|Block List Applies?||Yes|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||No|