Make-level Shoppers Reach - 2019

Tier 1 Make/Model ad solutions influence and inform undecided shoppers on why they should buy or consider your new or Certified Pre-Owned (CPO) make/model.

How It Works

Introducing make-level roll-ups with sub-segment targeting combinations. Blunt your competitors’ efforts, retain your owners and shoppers interest or gain consideration from shoppers that didn’t have your make/model on their radar.

IAB units are third party served and targeted across sub-segments.

Note: Cars for Sale pages are bundled with New Car Shoppers and Cars for Sale Model Detail Overlay Pages are bundled with Used Car Shoppers.

Clicks-through to OEM site.


Ad Size 728x90, 300x250, 300x50
Ad Serving Third Party
Advertising Opportunity National
Audience Cars For Sale, In-Market Auto Shoppers - New Car-Used Car-Owners(LF)
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, Ready-To-Buy, Retention
Program Goals Conquesting, Frequency, Lower-Funnel, Retention, Sustaining
Availability 2019