Tier 1 Make/Model ad solutions influence and inform undecided shoppers on why they should buy or consider your new or Certified Pre-Owned (CPO) make/model.
Introducing make-level roll-ups with sub-segment targeting combinations. Blunt your competitors’ efforts, retain your owners and shoppers interest or gain consideration from shoppers that didn’t have your make/model on their radar.
IAB units are third party served and targeted across sub-segments.
Note: Cars for Sale pages are bundled with New Car Shoppers and Cars for Sale Model Detail Overlay Pages are bundled with Used Car Shoppers.
Clicks-through to OEM site.
|Ad Size||728x90, 300x250, 300x50|
|Ad Serving||Third Party|
|Audience||Cars For Sale, In-Market Auto Shoppers - New Car-Used Car-Owners(LF)|
|Ad Type||Display, Standard IAB|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Awareness, Conquest, Consideration, Ready-To-Buy, Retention|
|Program Goals||Conquesting, Frequency, Lower-Funnel, Retention, Sustaining|