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Market Awareness & Mobile Awareness - 2019

Increases awareness in local markets driving consideration for your make/model over competitors

How It Works

Ads serve across desktop/tablet and mobile where make/model intent is unknown. Clicks-through to regional dealer association’s web page (I.e.: SoCal Volkswagen Dealers).


Ad Size
Market Awareness 300x250
Mobile Awareness app & web: 300x50
Ad Serving Third Party
Advertising Opportunity Regional
Audience In-Market Auto Shoppers (All Intents)
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, Incentives/Rebates Promotion, Local Targeting, Sales Event
Program Goals Local Messaging, Upper-Funnel
Availability 2020, 2019

Ad Specs

Last updated: July 24, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: July 24, 2019
  Regional: Market Awareness
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
SKU 227
Platform Desktop
Advertiser National
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250

Appears on: Homepage, UC SLP, Owners SLP, Certified SLP, New Car SLP, & Car Values SLP.

Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Upper Funnel | Market Awareness | Home Page | Exclusive | HP Mrec 2 (300×250)
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Market Awareness
  • KBB | Upper Funnel | Market Awareness | Desktop – Mrec (300×250)
  • KBB | Upper Funnel | Market Awareness | FCT (120×240)
  • KBB | Upper Funnel | Market Awareness | Mobile *SIZE*
  • KBB | Upper Funnel | Market Awareness | UF Toolbar *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard 6
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No