Mobile Compare & Consider

Breaks through ad clutter, capturing undecided shoppers early and growing consideration for your new model.

How It Works

Mobile Compare & Consider includes:

Entry point

  • 300 x 50 MMA that runs throughout the mobile site, featuring the model name and a call to action to “Compare Now”
  • Clicks to the “custom compare landing page”

Compare landing page

  • Features the advertiser’s vehicle beside two competing models
  • Favorable comparison criteria and competing models are suggested by KBB’s editorial team
  • Advertiser provided 300 x 50 MMA clicks to the mobile new-car vehicle details page

Details

Ad Size
Entry point: 300 x 50 MMA
Compare & Consider LP ad unit: 300 x 50 MMA
Ad Serving
Entry point ad unit: site-served
Custom Compare landing page w/ MMA ad unit: site-served, agency tracking tags optional, or third-party
Advertising Opportunity National
Audience Auto Shoppers (Unknown Intent)
Ad Type Custom
Platform Mobile
Marketing Objectives Consideration, High-Impact, Lower-Funnel Activities, New Model Awareness, New Model Consideration
Program Goals Data-Infused, Lower-Funnel, Native
Availability 2020, 2019

Ad Specs

Last updated: August 12, 2019

Business Rules

Last updated: August 12, 2019

Ad Type: Entry point unit: Standard. (Non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal), Custom Compare LP ad unit: Exclusive (100% of impressions purchased)

Ad Serving: Entry point ad unit, Site-served, Custom Compare landing page w/ MMA ad unit Site-served, agency tracking tags optional, or third party

  Mobile Compare & Consider
Also Known As Mobile Compare
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
New
Homepage
Classifieds
Other
SKU 379
Platform Mobile
Advertiser National
Pages

Run of Mobile

Segments None
Duration 3 month minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x50
Lead Time 15 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Other | Compare and Consider | Model Landing Page – Exclusive | Mobile (300×50)
  • KBB | Other | Compare and Consider | Entry Point – Standard | Mobile (300×50)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No