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Native Owners Sponsored Content Module - 2019, 2020

Introduce your model to those just entering the market with this cross-platform, native solution

How It Works

Adaptive/Responsive Native integration/ sponsored placement located next to the start of the Owners experience

The Native Owners Sponsored Content Module provides the OEM with the choice of two unique, native-looking design options to capture motivated, in-market shoppers along the Owners path, one of the most highly trafficked on KBB.com.

Option A: feature vehicle image, name, tag line, logo and call-to-action

Option B: the feature vehicle image within a Thought Bubble icon, name, tag line, logo and call-to-action

This high profile, cross-platform solution is located directly adjacent to the start of the Owner’s experience. This “can’t miss” positioning injects your model into the consideration set of shoppers at the beginning of their journey. A call to action drives leads by linking to OEM’s desired destination page or to the vehicle description page on KBB.com.

Details

Ad Size 305x225
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity National, Tier 1
Audience Owners
Ad Type Custom, Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Placements Owners Home
Marketing Objectives Awareness, Broad Reach, Consideration
Program Goals Awareness
Availability 2020, 2019

Adaptive Responsive Solution