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New Car Discovery Sponsorship Package - 2019

How It Works

Focused on entry points on KBB where shoppers are actively doing research on their next vehicle

Help shoppers discover your brand/model as they begin their search for a new vehicle

Surface your new model ahead of the shopping path to influence shopper consideration lists

Key entry points throughout KBB’s most trafficked sections surface your brand message in unique and valuable ways

Opportunity Highlights

  • Car Values Homepage: 300×250, 728×90
  • New Car Homepage: 300×250, 728×90
  • Homepage Showroom: 940×320, 940×393
  • New Car Shoppers Audience Targeting


Ad Size 300x250, 728x90, 940x320, 940x393
Ad Serving Third Party
Advertising Opportunity National, Tier 1
Audience New Car Auto Shoppers
Ad Type Display, Rich Media, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Audience Targeting, Awareness
Program Goals 100% SOV, Always-on, Awareness, Educate
Availability 2019

Adaptive Responsive Solution