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Home > Advertising Opportunities > National > New Car Discovery Sponsorship Package - 2019

New Car Discovery Sponsorship Package - 2019

How It Works

Focused on entry points on KBB where shoppers are actively doing research on their next vehicle

Help shoppers discover your brand/model as they begin their search for a new vehicle

Surface your new model ahead of the shopping path to influence shopper consideration lists

Key entry points throughout KBB’s most trafficked sections surface your brand message in unique and valuable ways

Opportunity Highlights

  • Car Values Homepage: 300×250, 728×90
  • New Car Homepage: 300×250, 728×90
  • Homepage Showroom: 940×320, 940×393
  • New Car Shoppers Audience Targeting

Details

Ad Size 300x250, 728x90, 940x320, 940x393
Ad Serving Third Party
Advertising Opportunity National, Tier 1
Audience New Car Auto Shoppers
Ad Type Display, Rich Media, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Audience Targeting, Awareness
Program Goals 100% SOV, Always-on, Awareness, Educate
Availability 2019

Adaptive Responsive Solution

Asset Inclusions

Last updated: August 16, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: New Car Discovery Page Name: Car Values Homepage Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: Car Values Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: New Car Homepage Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: New Car Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: Homepage Showroom Ad Size: 940x320 Ad Name: Showroom Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Discovery Page Name: Homepage Showroom Ad Size: 940x393 Ad Name: Showroom XL Ad Serving: Site Served IAB/Custom: Custom
Package Name: New Car Discovery Page Name: New Car Shoppers Audience Targeting Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: New Car Shoppers Audience Targeting Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: New Car Discovery Page Name: New Car Shoppers Audience Targeting Ad Size: 300x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: August 16, 2019

New Car Discovery Package – available to purchase through Q1 2020.

The 2019 sponsorships do not include retired products and the client should supply both a 728×90 and Hero image for the SLPs, in the event that the site team launches one of the SLPs early in Q1 2020.

Opportunity Highlights

  • – Car Values Homepage
  • – New Car Homepage
  • – Homepage Showroom
  • – New Car Shoppers Audience Targeting

  Car Values/ New Car Section Sponsorships | Homepage Showroom
Also Known As
Primary Ad Product Point of Contact Andrea Peng
Funnel Upper Funnel
Supersection Used
New
Homepage
SKU
Platform Desktop
Tablet
Advertiser
Pages

New car section pages

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 940x320
  • 940x393
  • 1x1
Lead Time 5 business days
10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Car values – Wallpaper (1520×650)
  • KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | New – Wallpaper (1520×650)
  • KBB | Upper Funnel | Home Page | Showroom | Featured Message (380×110, 335×110, 424×110)
  • KBB | Upper Funnel | Home Page | Showroom | Preview Container (1×1)
  • KBB | Upper Funnel | Home Page | Showroom | Thumbnail (1×1)
  • KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Featured Message (380×110, 335×110, 424×110)
  • KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Preview Container (1×1)
  • KBB | Audience | Onsite – PSP – Premium | Desktop | New (KTOI) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Mobile | New (KTOI) – *SIZE*
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes