Owners Text Links - 2019

Prime owners with relevant messaging within pages matching your highlighted model's body style in an integrated, native key cross-devices placement(s) with your model's copy/logo

How It Works

Natively introduce your new model and highlight its strongest selling point to those sub-segment shoppers just entering to the market. As Owners select the options in their current vehicle, prime them with what to look for in their next

Introduce your new model and highlight it’s strongest selling point to sub-segment shoppers just entering to the market. As Owners select the options in their current vehicle, prime them with what to look for in their next.

Model messaging on path & pricing pages + Feature messaging on Options page

Details

Ad Size Logo image (width: 55px; height: 30px), Ad copy (80 characters for path & pricing pages and 110 characters for options page), Impression tag, Click tag (2 – only if options page drives to separate place than other top links)
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity National
Audience Owners
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness
Program Goals Awareness, Brand Awareness
Availability 2019

Adaptive Responsive Solution