Owners Text Links - 2019

Prime owners with relevant messaging within pages matching your highlighted model's body style in an integrated, native key cross-devices placement(s) with your model's copy/logo

How It Works

Natively introduce your new model and highlight its strongest selling point to those sub-segment shoppers just entering to the market. As Owners select the options in their current vehicle, prime them with what to look for in their next

Introduce your new model and highlight it’s strongest selling point to sub-segment shoppers just entering to the market. As Owners select the options in their current vehicle, prime them with what to look for in their next.

Model messaging on path & pricing pages + Feature messaging on Options page.

Details

Ad Size 300x50
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity Regional
Audience Owners
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness
Program Goals Awareness, Brand Awareness
Availability 2019

Adaptive Responsive Solution

Ad Specs

Last updated: February 7, 2019

Business Rules

Last updated: February 7, 2019

Tier 2 requirements highlights:

1. Accepted Targeting: DMA and/or Sub-Segment (DMA ROS is acceptable)
2. Individual Line Item Minimum: $250 for each single line item entered into O1
3. Ad Serving: First-Party
4. Ad Sizes: 300×50 only
5. Ad Server Priority: Same as Tier 1, no preference given to Tier 1 or Tier 2
6. Minimum Flight: 1 Month

  Owners Text Links
Also Known As
Primary Ad Product Point of Contact Andrea Peng
Funnel Lower Funnel
Supersection Used
SKU
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

Owners make

Owners model detail pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x50
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Conquest | Tier 2 | Model | Owners Text Link (300×50)
  • KBB | Retention – Exclusive | Tier 2 | Model | Owners Text Link (300×50)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes