Programmatic Guaranteed

Campaigns that are guaranteed and allow client side-automation

How It Works

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google’s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative


Ad Specs


Ad Size 300x250, 728x90, Mobile: 300x250, 300x50, Audience Targeting: 300x250, 728x90
Featured Content Tab 120x240 and Toolbar 300x50 (not recommended, can be supported as standard only if creative meets specs)
Ad Serving Third Party
Advertising Opportunity Auto-Related, Local Reseller, Motorcycle, National, Regional, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Cars For Sale
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Audience Targeting, Consideration
Program Goals Audience Targeting, Awareness, Brand Awareness, Custom Segments, In-Market Reach, In-Market Shoppers, Localized, Segment, Sustaining
Availability 2020, 2019