Programmatic Guaranteed

Campaigns that are guaranteed and allow client side-automation

Ad Size: 300x250, 300x50, 320x50, 320x85, 728x90, Video

Ad Serving: Third Party

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google’s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative

Non-Standard inventory is supported, but must be vetted via Ops dept.