Programmatic Guaranteed

Campaigns that are guaranteed and allow client side-automation

How It Works

Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.

  • Leverage Google’s tech
  • Supported via DFP
  • Reservation based via OMS with guaranteed inventory

Pricing: fixed CPM

Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative

 

Ad Specs

Details

Ad Size 300x250, 728x90, Mobile: 300x250, 300x50, Audience Targeting: 300x250, 728x90
Featured Content Tab 120x240 and Toolbar 300x50 (not recommended, can be supported as standard only if creative meets specs)
Ad Serving Third Party
Advertising Opportunity Auto-Related, Local Reseller, Motorcycle, National, Regional, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Cars For Sale
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Audience Targeting, Consideration
Program Goals Audience Targeting, Awareness, Brand Awareness, Custom Segments, In-Market Reach, In-Market Shoppers, Localized, Segment, Sustaining
Availability 2020, 2019

Ad Specs

Last updated: October 14, 2019

Business Rules

Last updated: October 14, 2019
  • 300×250, 728×90, Mobile: 300×250, 300×50
  • Audience Targeting: 300×250, 728×90
  • Featured Content Tab 120×240 and Toolbar 300×50 – Toolbar is only available through 2019 (not recommended, can be supported as standard only if creative meets specs)

Active Integrated DSPs

  • Publisher & Buyer RFP: DV360, The Trade Desk, Amobee, Adobe, MediaMath, Oath, Adform (EMEA)
  • Buyer RFP Only: DataXu, Xandr (AppNexus)

Edits that require buyer approval/re-approval

Buyer approval required for: Deals Renegotiated

  • Changes to CPM
  • Changes to approved impression volumes
  • Changes to the delivery dates
  • Removing (aka archiving) line items
  • Adding line items
  • Changes to ad sizes
  • Changes to additional terms

Buyer approval NOT required for: Deals NOT renegotiated

  • Changes to targeting
  Programmatic Guaranteed
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection
SKU
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

All available pages

Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 120x240
  • 300x50
Lead Time Reservation
AB+ Pre-defined
  • KBB | 2020 Packages | Pre-Defined | PG | Audience | PSP – Conquested Model (KTOC)
  • KBB | 2020 Packages | Pre-Defined | PG | Audience | PSP – New (KTOI)
Ad Book Product Name
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | FCT (120×240)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | FCT (120×240)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | Leaderboard (728×90)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | Mrec (300×250)
  • KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | FCT (120×240)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | Leaderboard (728×90)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | Mrec (300×250)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Native Text Link (320×50)
  • KBB | 2020 PG | Retention/Conquest – Standard | All Intents Mobile | Model | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | FCT (120×240)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Leaderboard (728×90)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | FCT (120×240)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Leaderboard (728×90)
  • KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | STM (472×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | FCT (120×240)
  • KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Leaderboard (728×90)
  • KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | STM (472×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | FCT (120×240)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Leaderboard (728×90)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | FCT (120×240)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Leaderboard (728×90)
  • KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | STM (472×250)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | FCT (120×240)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | Leaderboard (728×90)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | Mobile | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | Mrec (300×250)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | STM (472×250)
  • KBB | 2020 PG | Subsegment | Interior Pages | Standard | Spotlight (300×100)
  • KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Leaderboard (728×90)
  • KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Owners SCM (1×1)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes