Campaigns that are guaranteed and allow client side-automation
Ad Size: 300x250, 300x50, 320x50, 320x85, 728x90, Video
Ad Serving: Third Party
Programmatic Guaranteed services a fixed number of impressions the buyer has committed to purchasing. CPM, ad sizes, and start/end date for the buy are all fixed. The buyer must bid sufficiently to meet the impression goal agreed upon in the buy terms.
Pricing: fixed CPM
Business Rules/Governance: Follows Google’s guidelines for third party ad serving and creative
Non-Standard inventory is supported, but must be vetted via Ops dept.