Programmatic Open Auction

An automated channel for brand safe advertisers to reach an automotive audience

How It Works

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, OpenX

Pricing: CPM Floors

OEM Slides

Details

Ad Size Standard Ad Units: 300x250, 300x50, 320x50, 320x85, 728x90, Video
Ad Serving Third Party
Advertising Opportunity Auto-Related, National, Regional
Audience Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale
Ad Type Display, Standard IAB
Platform Desktop, Mobile, Tablet
Marketing Objectives Audience Targeting
Program Goals Audience Targeting, Awareness, Custom Segments, In-Market Reach, In-Market Shoppers
Availability 2019