Programmatic Open Auction

An automated channel for brand safe advertisers to reach an automotive audience

Ad Size: Standard Ad Units: 300x250, 300x50, 320x50, 320x85, 728x90, Video

Ad Serving: Third Party

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, AppNexus, OpenX

Pricing: CPM Floors