Programmatic Private Auction

Campaigns that are not guaranteed and combine the power of automation with Cox Auto’s first-party data to monetize “premium inventory”

Ad Size: Standard Ad Sizes Supported: 300x50 300x250, 300x50, 320x50, 320x85, 728x90, Video
Native Ad Sizes Supported: 472x250, 305x225, 300x100, 300x250, 120x240

Ad Serving: Third Party

Standard Private Auction Deals

  • An invitation only auction environment leveraging existing Sales relationships with a selected amount of advertisers. Deals are facilitated and executed by Cox Automotive.
  • Google/Pubmatic integrations
  • On demand inventory/buying
  • Non-guaranteed inventory with CPM floors
  • Campaign Management/Trafficking and creative implementation  supported on buy side
  • Cox Automotive Audience data/targeting opportunities available (Adobe Audience Manager audience data)

Native Private Auction Deals

  • An invitation only auction environment leveraging existing Sales relationships with a selected amount of advertisers. Deals are facilitated and executed by Cox Automotive.
  • Triplelift integration
  • On demand inventory/buying
  • Non-guaranteed inventory with CPM floors
  • Campaign Management/Trafficking and creative implementation  supported on buy side

Campaigns that are not guaranteed and combine the power of automation with Cox Auto’s first-party data to monetize “premium inventory”