Boosts make and model consideration among millions of KBB in-market shoppers early in their search process through this exclusive integration with their primary research task – Search by Make or Model
Just below KBB’s “Make” and “Model” search modules, blue links specify advertiser’s chosen make and model as examples – prompting user to click on the links in lieu of selecting their own.
Links take users directly to KBB make and model research pages, except for Cars for Sale.
Note: Cars for Sale Quick Links: “Make” leads to KBB’s model overview page “Model” links to KBB’s Vehicle Cars for Sale page.
Shoppers HP & Car Values HP
Make: 15 characters max, Model: 17 characters max
Cars for Sale
Make: 17 characters max, Model: 17 characters max
|Ad Serving||Site-served, agency tracking tags optional|
|Audience||Auto Shoppers (All Intents), Cars For Sale, Competitors Shoppers, New Car And CPO Considerers, New Car Auto Shoppers, Owners, Used Car Shoppers|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Placements||Car Values Home, Cars for Sale Home, New Car Home|
|Marketing Objectives||Consideration, Drive Traffic to KBB.com Model Details, New Car Make And Model Consideration|
|Program Goals||Always-on, Integrated, Upper-Funnel|
Adaptive Responsive Solution