Quick Links - 2019

Boosts make and model consideration among millions of KBB in-market shoppers early in their search process through this exclusive integration with their primary research task – Search by Make or Model

How It Works

Just below KBB’s “Make” and “Model” search modules, blue links specify advertiser’s chosen make and model as examples – prompting user to click on the links in lieu of selecting their own.

Links take users directly to KBB make and model research pages, except for Cars for Sale.

Note: Cars for Sale Quick Links: “Make” leads to KBB’s model overview page “Model” links to KBB’s Vehicle Cars for Sale page.

Details

Ad Size
Shoppers HP & Car Values HP
Make: 15 characters max, Model: 17 characters max
Cars for Sale
Make: 17 characters max, Model: 17 characters max
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity National
Audience Auto Shoppers (All Intents), Cars For Sale, Competitors Shoppers, New Car And CPO Considerers, New Car Auto Shoppers, Owners, Used Car Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Placements Car Values Home, Cars for Sale Home, New Car Home
Marketing Objectives Consideration, Drive Traffic to KBB.com Model Details, New Car Make And Model Consideration
Program Goals Always-on, Integrated, Upper-Funnel
Availability 2020, 2019

Adaptive Responsive Solution

Business Rules

Last updated: October 1, 2019

Quick Links: Cars for Sale Home, Shoppers Home (new car intent) & Car Values Home

Shoppers Homepage (new car intent) & Car Values Homepage: Clicks to KBB.com make & model pages

Cars for Sale: clicks-through to Cars for Sale search results page

Impressions/click tags optional

  National: Quick Links
Also Known As New Car Quick Links, Used Car Quick Links
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection New
Homepage
SKU Sold separately: Shoppers Homepage & Car Values Homepage (bundled): 262 Cars for Sale Homepage: 458
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

Car Values Homepage

Cars for Sale search entry page

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

Shoppers Home (new car intent) not available on Tablet

Impressions/click tags optional

Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Make (140×16)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Model (190×16)
  • KBB | 2020 Upper Funnel | Classifieds | Quicklinks | Make (140×16)
  • KBB | 2020 Upper Funnel | Classifieds | Quicklinks | Model (190×16)
  • KBB | Segment | Subsegment | Quicklinks | Make – 140×16
  • KBB | Segment | Subsegment | Quicklinks | Model – 190×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Make – 140×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Model – 190×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Make – 140×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Model – 190×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | Car Reviews – Model – 190×16
  • KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | New – Model – 190×16
  • KBB | 2020 Upper Funnel | New Car | Quicklinks | Make (140×16)
  • KBB | 2020 Upper Funnel | New Car | Quicklinks | Model (190×16)
  • KBB | 2020 Upper Funnel | Used Car | Quicklinks | Make (140×16)
  • KBB | 2020 Upper Funnel | Used Car | Quicklinks | Model (190×16)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No