Research Sponsorship - 2020

How It Works

OVERVIEW

High-impact takeover of key sections where vehicle research begins on KBB.com across desktop and mobile devices.

Package Elements

  • Owners/Seller’s SLP Hero and MREC
  • Car Reviews SLP Hero and MREC
  • Car Research SLP Hero and MREC
  • Awards & Top 10 SLP Hero and MREC

Package (included in the following)

Ad Specs

Details

Ad Size 300x250, 300x50, 1x1
Ad Serving Third Party, Site Served
Advertising Opportunity National
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), In-Market Auto Shoppers (All Intents), In-Market Shoppers (all intents), In-Market Undecided Shoppers
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration
Program Goals Awareness, Brand Awareness, Compare, Contextual, In-Market, In-Market Reach, In-Market Shoppers
Availability 2020

Adaptive Responsive Solution

Ad Specs

Last updated: July 29, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Asset Inclusions

Last updated: July 29, 2019
Page Name Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Own/Sell, Car Reviews, Car Research, Awards & Top 10 SLPs Ad Size: 300x250, 300x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Own/Sell, Car Reviews, Car Research, Awards & Top 10 SLPs Ad Size: 1x1 Ad Serving: Site Served Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: July 29, 2019
  Research Sponsorship - 2020
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Used
SKU
Platform
Advertiser National
Pages

Owners Homepage

Car reviews & news

Segments None
Duration 1 month
Ad Type
Geography
Ad Serving
Ad Size

The following sizes apply:

  • 300x250
  • 300x50
  • 1x1
Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Research Sponsorship
  • KBB | 2020 Research Sponsorship | Own and Reseach SLPs | Exclusive | Leaderboard (728×90)
  • KBB | 2020 Research Sponsorship | Own and Reseach SLPs | Exclusive | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (305×225)
  • KBB | 2020 Research Sponsorship | Own and Research SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements
Block List Applies? Yes
Advertiser Priority Order CPO
Collapse When Unsold? Yes