Retention/Conquest Package - 2020

How It Works

Captivate shoppers visiting your “virtual storefront” with your brand/model message

Encourage greater time spent with your brand by highlighting key attributes and accolades in your messaging

Drive shoppers to take further action with your local dealerships or on your OEM website

Opportunity Highlights:

  • Cross-Platform Retention
  • Owners/Used Car Retention
  • New Car Retention
  • Make/Model Audience Targeting
  • Trade-Up – trade-up to a new car
  • Similar Vehicles – shop for your next car
  • Decision Driver – a regional ad offering that can be purchased by national if inventory is unsold

Placements: Featured Content Tab, Medium Rectangle, Shopping Tools Module, Toolbar, Decision Driver, Leaderboard

Details

Ad Size 120x240, 300x250, 300x50, 472x250, 728x90
Ad Serving Third Party
Advertising Opportunity National
Audience Auto Shoppers -Target Specific Audience Behaviors, In-market Auto Shoppers - New Car, Mobile Shoppers
Ad Type Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Conquest, New Model Consideration, Retention
Program Goals Awareness, Conquesting, Consideration, Lower-Funnel
Availability 2020

Adaptive Responsive Solution

Asset Inclusions

Last updated: September 4, 2019
Page Name Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Year Make Model, Year Make Model Trim Pages Ad Size: 120x240 300x250 300x50 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Make/Model Pages Ad Size: 120x240 300x250 300x50 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Audience Targeting
Page Name: Owners Model Details Pages Ad Size: 120x240 300x250 300x50 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Owners Model Details Pages Ad Size: 120x240 300x250 300x50 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: September 4, 2019

New Car Retention is Exclusive – Clients can purchase minimum impression share, certain ad slots (Toolbar, Featured Content Tab) can be suppressed to earn exclusivity

  • Owners/Used Car is Exclusive/Standard – Clients must purchase 100% of impressions and all ad units to earn exclusivity; no ad slots will be suppressed
  • New Car MREC (Desktop) – Intents are optional (New, Used, Owners)
  • New Car MREC/MMA (Smartphone):

Clients must purchase all intents (cannot break-up New, Used, Owners)

Clients must submit both MREC/MMA creative sizes as some positions do not support both sizes (cannot purchase one or other, must be both) – the inventory yield management team will supply only one set of avails for both sizes

T1/T2 must coordinate avails prior to submitting to client – IYM will supply “active lines” lists to show what is already running

*New Products* in Owners – Trade-Up to a New Car (TUNC) and Shop for Your Next Car (SYNC)

T2 Decision Driver can be purchased by T1 if inventory is unsold

Audience Premium is optional

  Retention/Conquest Package
Also Known As
Primary Ad Product Point of Contact Andrea Peng
Funnel Lower Funnel
Supersection Used
New
Owners
SKU
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

New Car Segment Shoppers

Owners model detail pages

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 120x240
  • 300x250
  • 300x50
  • 728x90

Cross-device sync for exclusivity: mobile must have 300x50 and 300x250 bundled and run with desktop/tablet.

Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | FCT (120×240)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Leaderboard (728×90)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | Leaderboard (728×90)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | STM (472×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Leaderboard (728×90)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | STM (472×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband (970×90)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | FCT (120×240)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | STM (472×250)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No