Retention/Conquest Package - 2019

How It Works

Captivate shoppers visiting your “virtual storefront” with your brand/model message

Encourage greater time spent with your brand by highlighting key attributes and accolades in your messaging

Drive shoppers to take further action with your local dealerships or on your OEM website

Opportunity Highlights:

  • Cross-Platform Retention
  • Owners/Used Car Retention
  • New Car Retention
  • Make/Model Audience Targeting
  • Trade-Up – trade-up to a new car
  • Similar Vehicles – shop for your next car
  • Decision Driver – a regional ad offering that can be purchased by national if inventory is unsold

Placements: Featured Content Tab, Medium Rectangle, Shopping Tools Module, Toolbar, Decision Driver, Leaderboard


Ad Size 120x240, 300x250, 300x50, 472x250, 728x90
Ad Serving Third Party
Advertising Opportunity National
Audience Auto Shoppers -Target Specific Audience Behaviors, In-market Auto Shoppers - New Car, Mobile Shoppers
Ad Type Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Conquest, New Model Consideration, Retention
Program Goals Awareness, Conquesting, Consideration, Lower-Funnel
Availability 2019

Adaptive Responsive Solution