Retention Package

Achieve broad and strategic branding awareness for your models by all intents.

How It Works

Captivate shoppers visiting your “virtual storefront” with your brand/model message driving to take further action with your local dealerships or on your OEM website.

Package Elements

  • Owners/Seller’s Model: MREC, Featured Content Tab, Leaderboard, SYNC (Search Your Next Car), TUNC (Trade-Up to New Car)
  • New Car Make/Model: MREC, Featured Content Tab, Leaderboard, Shopping Tools Module, Mobile Retention – All Intents MREC + MMA

Details

Ad Size 728x90, 300x250, 300x330, 472x250
Ad Serving 728x90, 300x250 -Third Party
472x250 - Site-served, agency tracking tags optional
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (All Intents), CPO Considerers, CPO Shoppers, In-market Auto Shoppers - New Car, In-Market Auto Shoppers - New Car-Used Car-Owners(LF), New Car Shoppers, New Car Shoppers Segment, Owners (LF), Used Car Auto Shoppers
Ad Type Custom, Standard IAB, Standard Mobile MMA
Platform Desktop, Mobile, Tablet
Marketing Objectives Awareness, Volume Model Support
Program Goals Brand Awareness, Broad Reach, Consideration
Availability 2020

Adaptive Responsive Solution

Asset Inclusions

Last updated: September 4, 2019
Page Name Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Owners Model Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Owners Model Ad Size: 120x240 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Owners Model Ad Size: 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Owners Model Ad Size: Custom Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Owners Model Ad Size: Custom Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: New Car Make/Model Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: New Car Make/Model Ad Size: 120x240 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: New Car Make/Model Ad Size: 120x240 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: New Car Make/Model Ad Size: 300x250, 300x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: September 4, 2019
  Retention Package
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection New
Used
Owners
SKU
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

Segment pages

Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 472x250
  • 300x50
  • 300x600
  • 728x90
Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Retention | All Intents Mobile | Standard | Make | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Retention | All Intents Mobile | T1 Exclusive | Make | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Retention | All Intents Mobile | T1 Exclusive | Model | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Retention | All Intents Mobile | T2 Exclusive | Make | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Retention | All Intents Mobile | T2 Exclusive | Model | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Retention | New Car | Block List | Make + Model | Showcase Block (300×250)
  • KBB | 2020 Retention | New Car | Block List | Video | Pre-roll Block (10×10)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | FCT (120×240)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Leaderboard (728×90)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard (970×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Upgrade | Headband (970×90)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | Leaderboard (728×90)
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | FCT (120×240)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Leaderboard (728×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard (970×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Upgrade | Headband (970×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Leaderboard (728×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard (970×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Upgrade | Headband (970×90)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | FCT (120×240)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Leaderboard (728×90)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Owners Trade-Up/TUNC (1×1)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Suggested Vehicles/SYNC (1×1)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard (970×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband (970×90)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Desktop | Mrec 1 (300×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Owners Trade-Up (1×1)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Suggested Vehicles/SYNC (1×1)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard (970×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband (970×90)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband Companion (728×90)
  • KBB | 2020 Retention | Used Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Snowfall Interscroller | Exclusive | Model | Mobile | MMA (300×50)
  • KBB | 2020 Retention | Used Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Retention | Used Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Standard
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes