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Run Of

Grows awareness/consideration among KBB.com’s quality in-market audience and drives cost-efficient KPIs

How It Works

Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness

The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal

Clicks-through to OEM site

Impressions are non-guaranteed, subject to price competition


Ad Size 728x90, 300x250, and/or 300x50
Ad Serving Third Party
Advertising Opportunity Auto-Related
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, Owners, Used Car Shoppers
Ad Type Display, Rich Media, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration
Program Goals Broad Reach, Cost Efficiency, Frequency, Lower-Funnel, Segment, Upper-Funnel
Availability 2020, 2019

Business Rules

Last updated: September 10, 2019
  Run of Site
Also Known As ROS
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Supersection Used
SKU n/a
Platform Desktop

All available pages

  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 300x50
Ad Size Upgrade Options

The following size upgrades are available:

Lead Time 5 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Other | Video | Run Of | Pre-roll (10×10)
  • KBB | Run Of | ROS – Premium | Desktop | *SIZE*
  • KBB | Run Of | ROS – Premium | Mobile | *SIZE*
  • KBB | Upper Funnel | Market Awareness | Mobile *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No