Run of

Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs

How It Works

RUN OF: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness

The IAB and/or MMA ads serve across the site within the specified section, wherever impressions are available, up to impression goal

Clicks-through to OEM site

Details

Ad Size 728x90, 300x250, 300x50, 120x240
Ad Serving Third Party
Advertising Opportunity Local Reseller
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale
Ad Type Display
Platform Desktop, Mobile, Tablet
Placements Mobile, Run of Site
Marketing Objectives Awareness, Consideration, Cost Efficiency
Program Goals Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel
Availability 2020, 2019

Business Rules

Last updated: November 26, 2018
  Local Reseller: Run of: Site, Make, Section, Owners, Used, Mobile Local Reseller: Run of: Mobile
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Lower Funnel
Upper Funnel
Supersection Used
New
Used
Homepage
New-touch
Other
SKU n/a
Platform Desktop
Tablet
Mobile
Mobile
Advertiser Local/Reseller Local/Reseller
Pages

All available pages

Make targeted pages

Owners make

Owners model detail pages

Used car make

Used car model: used car vehicle detail pages (VDPs) & Cars for Sale Used Car model details overlay

Used car segment pages

Run of Mobile

Segments None None
Duration 1 month 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
National
DMA
Ad Serving Third Party, plus backup GIF
Third Party, plus backup GIF
Ad Size

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 300x50

Single platform buys not available
DMA is a registered trademark of Nielsen Media Research
MMA sizes serve based on device type

Lead Time 5 business days
10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Run Of | ROS – Premium | Mobile | *SIZE*
  • KBB | Run Of | ROS – Premium | Desktop | *SIZE*
  • KBB | Other | Video | Run Of | Pre-roll (10×10)
Ad Book Product Name Upgrade
Ad Priority Standard
Standard
Bundling Requirements None
None
Block List Applies? No No
Advertiser Priority Order Tier 1 Tier 1
Collapse When Unsold? No No