Run of - 2019

Grows awareness/consideration among KBB.com’s quality in-market audience and drives cost-efficient KPIs

How It Works

Run of: Site, Mobile, Mobile Awareness, Mobile Sub-segments

The IAB and/or MMA ads serve across the site, wherever impressions are available, up to impression goal, includes segment targeting on smartphone.

Clicks-through to OEM site.

Impressions are non-guaranteed, subject to price competition

Details

Ad Size 728x90, 300x250, 300x50
Ad Serving Third Party
Advertising Opportunity Regional
Audience Auto Shoppers (All Intents), Cars For Sale, In-Market Auto Shoppers
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration, Cost Efficiency, New Model Awareness
Program Goals Broad Reach, Frequency, Segment, Sustaining
Availability 2019

Adaptive Responsive Solution

Ad Specs

Last updated: February 7, 2019

Business Rules

Last updated: February 7, 2019
  Run of > Regional
Also Known As ROS
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
Homepage
New-touch
Classifieds
Motorcycle
Other
Ecommerce
SKU MREC: 750
Platform Desktop
Tablet
Mobile
Advertiser Regional
Pages

All available pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 5 business days
Ad Book Product Name
  • KBB | Run Of | ROS – Premium | Desktop | *SIZE*
  • KBB | Run Of | ROS – Premium | Mobile | *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No