Run Of

The IAB and/or MMA ads serve across the site, wherever impressions are available, up to impression goal. Clicks-through to OEM site. Mobile Awareness is Run of Mobile Unknown Make/Model Intent.

How It Works

Sub-segment, Make-Roll-Up Site, Mobile, Run of Mobile Awareness, Mobile Sub-segment, Smartphone 300×250

Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs

Impressions are non-guaranteed, subject to price competition

Details

Ad Size 728x90, 300x250, and/or 300x50
Ad Serving Third Party
Advertising Opportunity National
Audience In-Market Shoppers (all intents)
Ad Type Display
Platform Cross-devices, Desktop, Mobile, Tablet
Placements Español, Mobile Awareness, Mobile, Run of Site
Marketing Objectives Awareness, Consideration, Tout
Program Goals Broad Reach, Frequency, Lower-Funnel, Segment, Upper-Funnel
Availability 2020, 2019

Adaptive Responsive Solution

Business Rules

Last updated: October 15, 2019

Broad range messaging exposure

DMA is a registered trademark of Nielsen Media Research

Effective for 2019:

2019 Audience Targeting/Personalized Shopper Profiles & Run of Business Rules Details

Impacts both brands, Autotrader and KBB

When Purchased in Upfront w/ Packages

  • Business Rules Ad Type; guaranteed delivery
  • This includes package inventory and retention specific buys
  • Audience Targeting within 2019 Packages is noted as Audience Premium

After Upfront Remaining Package Inventory

  • Will be available for purchase

When Purchased a la Carte

  • Business Rules Ad Type; non-guaranteed, subject to price competition
  • Recommended for our clients that are set-up to transact programmatically to purchase inventory in real-time via Autotrader/KBB programmatic
  Run of Site
Also Known As ROS
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
Homepage
New-touch
Classifieds
Motorcycle
Other
Ecommerce
SKU n/a
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

All available pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 300x50
  • 120x240
  • 320x50
Lead Time 5 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | 2020 Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90)
  • KBB | 2020 Audience | Onsite | Standard | RO | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | 2020 Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
  • KBB | 2020 Audience | Onsite | Standard | RO | Desktop | Mrec (300×250)
  • KBB | 2020 Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
  • KBB | Run Of | ROS – Premium | Desktop | *SIZE*
  • KBB | Run Of | ROS – Premium | Mobile | *SIZE*
  • KBB | Run Of | ROS – Price | Desktop | *SIZE*
  • KBB | Run Of | ROS – Price | Mobile | *SIZE*
  • KBB | Other | Video | Run Of | Pre-roll (10×10)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No