Section Sponsorships - 2019

Ensures awareness and relevance for your brand or model message

How It Works

Section Sponsorships: Owners Home, Car Values Home, Used Car Home, Cars for Sale Home

728×90 and/or 300×250 sponsorships are fixed position display units featuring advertiser’s creative on the latest news and new car segment pages by defined segments. Option to upgrade the 728×90 to a 970×250 Billboard Upgrade (970×90 or 970×66 collapsed)

Clicks-through to OEM site.

Details

Ad Size 728x90, 300x250
Ad Serving Third Party
Advertising Opportunity Local Reseller
Audience Cars For Sale, Owners, Used Car Shoppers
Ad Type Display, Rich Media
Platform Desktop, Tablet
Marketing Objectives Awareness, Sales Event
Program Goals Always-on, Upper-Funnel
Availability 2019

Business Rules

Last updated: May 10, 2018
  Local/Reseller: Section Sponsorships: Owners Home Sponsorship Local/Reseller: Section Sponsorships: Car Values Home Sponsorship Local/Reseller: Section Sponsorships: Shoppers Home (used car & CPO intents) Section Sponsorship: Cars for Sale
Also Known As
Primary Ad Product Point of Contact
Funnel Lower Funnel
Lower Funnel
Lower Funnel
Lower Funnel
Supersection Used
Used
Used
Classifieds
SKU Sold separately: 728x90: 185 300x250: 184 Sold separately: 728x90: 248 300x250: 60 Sold separately: 728x90: 378 300x250: 186
Platform Desktop
Tablet
Desktop
Tablet
Desktop
Tablet
Desktop
Tablet
Advertiser National National National National
Pages

Owners Home Page

Car Values Home Page

Shoppers Home Page (CPO intent)

Shoppers Home Page (used car intent)

Cars for Sale CPO Model Search Results

Cars for Sale CPO Shoppers Search Results Listings

Cars for Sale search entry page

Cars for Sale segment

Cars for Sale Used Car Shoppers Search Results Listings

Segments None None None None
Duration Half-month, 1st-15th or 16th to month-end 1 month 1 month 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Sponsorship, Exclusive: 100% of impressions
Sponsorship, Exclusive: 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
National
National
National
DMA
Ad Serving Third Party
Third Party
Third Party
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 5 business days
5 business days
5 business days
5 business days
AB+ Pre-defined
Ad Book Product Name
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Sponsorship
Sponsorship
Standard
Bundling Requirements None
None
None
None
Block List Applies? No No No No
Advertiser Priority Order Tier 1 Tier 1 Tier 1 None
Collapse When Unsold? No No No No