Section Sponsorships - 2019

High volume pages reaching auto shoppers as they initiate make/model research; ideal opportunity for your brand or model message

How It Works

728×90 and/or 300×250 sponsorships are fixed position display units featuring advertiser’s creative on the latest news and new car segment pages by defined segments. Option to upgrade the 728×90 to a 970×250 Billboard Upgrade (970×90 or 970×66 collapsed)

Clicks-through to OEM site.

Section Sponsorships – New Car Shoppers, Owners, Car Values and Used Car Shoppers (Available 4 weeks prior to live date if unsold to National)

  • Sizes Available:  728 x 90 and 300 x 250
  • Flight timeframes –
    • Weekly: New Car Shoppers, Owners, and Car Values
    • 1 month: Used Car

 

Details

Ad Size 728x90 with an optional 970x250 Billboard Upgrade, 300x250
Ad Serving Third Party
Advertising Opportunity Regional
Audience New Car Shoppers, Owners, Used Car Shoppers
Ad Type Standard IAB
Platform Desktop, Tablet
Placements Car Values Home, Owners Home, Shoppers Home
Marketing Objectives Awareness, New Model Launch, Sales Event, Volume Model Support
Program Goals Always-on, Rich Media
Availability 2019

Ad Specs

Last updated: March 1, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: March 1, 2019
  • Flight timeframes –
    • Weekly: New Car Shoppers, Owners, and Car Values
    • 1 month: Used Car
  Regional: Section Sponsorships
Also Known As SLP Sponsorships
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection New
SKU Sold separately: 728x90: 140; 300x250: 107
Platform Desktop
Tablet
Advertiser National
Pages
Segments None
Duration 1 month
1 week minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 970x250

Upgrade options: leaderboard upgraded to a IAB Billboard unit (970x250)

Lead Time 5 business days
Ad Book Product Name
  • KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Used – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Used – Mrec (300×250)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No