Section Sponsorships - 2019

High volume pages reaching auto shoppers as they initiate make/model research; ideal opportunity for your brand or model message

How It Works

728×90 and/or 300×250 sponsorships are fixed position display units featuring advertiser’s creative on the latest news and new car segment pages by defined segments.

Option to upgrade the 728×90 to a 970×250 Billboard (970×66 collapsed)

Clicks-through to OEM site.

 

Details

Ad Size 728x90 with an optional 970x250 Billboard Upgrade (970x90 or 970x66 collapsed), 300x250
Ad Serving Third Party
Advertising Opportunity National
Audience New Car Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB
Platform Desktop, includes Tablet, Tablet
Placements Car Values Home, Owners Home, Shoppers Home
Marketing Objectives Awareness, New Model Launch, Sales Event, Volume Model Support
Program Goals Always-on, Fixed Position Sponsorship, Rich Media
Availability 2019

Ad Specs

Last updated: September 4, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: September 4, 2019

The leaderboard and medium rectangle are sold separately.

  • Flight timeframes –
    • Weekly: New Car Shoppers, Owners, and Car Values
    • 1 month: Used Car
  Section Sponsorships
Also Known As SLP Sponsorships
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Used
New
Owners
SKU
Platform Desktop
Tablet
Advertiser National
Pages

Used Car Homepage

New Car Homepage

Owners Homepage

Car Values Homepage

Segments None
Duration Weekly (Wed-Tue): New Car Shoppers, Owners, and Car Values
1 month: Used Car
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90

Upgrade options: leaderboard upgraded to a IAB Billboard unit (970x250)

Lead Time 5 business days
Ad Book Product Name
  • KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No